Bear Witness is a concept brewery located in Sacramento, CA. Our team executed a wide range of touch points for our brewery including label designs, packaging, logos, a tap handle, coasters, and stationary package.
Our concept was based on playing with the formal terminology of the legal system and turning them on their head.
The Bear Witness brand is defiant and bold, but also genuine and honorable, so we wanted our entire design system to reflect these tenets. Our combination of contrasting typefaces, a logo that is literally staring back at you, and unexpected colors uphold our brand’s personality.
Outside team members included Ryan O’Connor, Tammy Taxara, Kelley Beall