Branding

“Branding is what people say about you when you are not in the room” — Jeff Bezos, the founder of Amazon.com

We happen to agree — your brand is YOU. And you want to look your best.

Eben Burgoon is a professional writer who wanted an identity system that would showcase his multifaceted talents and illustrate his unique personality.

After interviewing Eben, it was clear that he has so much to offer and he needed an identity that would show both sides of himself—the professional writer, and the creative writer.

His professional identity includes the EB mark, and his fun side is the logo created in his bearded likeness. His collateral material includes both items that would sell him as a writer, but also items that he can use to promote himself as a creative individual.

Our lead designer, Alli Gerriets, worked on this project in conjunction with Studio X-Height which works with creatives from the Sacramento community to re-brand their companies. Creative Director: Gwen Amos.

Intueri is an app and website which connects contractors with their suppliers to allow them to place orders, track invoices and projects, and browse inventory.

The branding is bold, fresh, simple and modern with an equally bold color palette.

Buckhorn Catering is the well established catering branch of Buckhorn Steakhouse. When we were tasked with creating a look for them, we knew the look had to be sometime modern, but also something that ties into their commitment to staying fresh, local, and sustainable.

A side project for one of our clients is a comic book series called B-Squad. The B-Squad logo solution included a militaristic feel while still feeling current.

Credit: Our lead designer, Alli Gerriets, worked on this project in conjunction with Studio X-Height which works with creatives from the Sacramento community to re-brand their companies. Creative Director: Gwen Amos.

Paper Crane Weddings is a modern and sophisticated group of wedding photographers and videographers from Sacramento. We wanted their branding to connect to the elegant nature of weddings but also contain the professional side of their craft.

Winters Healthcare is a non-profit health center in the small northern California town of Winters. We created their branding and website to reflect the surrounding beauty of the area, with green rolling hills and family values.

Broadway Augmented is a virtual public art project that will took place in the Fall of 2014. The Broadway Augmented logo hints at the augmented technology used at the show, as the word augmented, is augmenting and hiding the word “Broadway” itself. The main orange color was chosen as it is an active, creative color that calls attention to this important event.  Credit: Our lead designer, Alli Gerriets, worked on this project in conjunction with Studio X-Height and the Sacramento Metropolitan Arts Commission which works with creatives from the Sacramento community to re-brand their companies. Creative Director: Gwen Amos

Land Park is one of Sacramento’s oldest neighborhoods where vintage homes and huge shade trees surround William Land Park . The Land Park Community Association serves their community by keeping Land Park residents informed on the neighborhood, hosting events, and supporting local residents and businesses.

Credit: Our lead designer, Alli Gerriets, worked on this project in conjunction with the Creative Agency at SCC.

 

Ana Apple is a children’s clothing brand and an eco-friendly company.

The design solution uses custom made “stitched” woodgrain patterns on 100% recycled papers. The logo is redesigned to have a more substantial weight and have the ability to be embroidered perfectly onto fabric and tags. The typefaces used are fun and quirky to play off the Ana Apple tagline “tricked out threads, crafted with a conscience”. Needless to say we had a blast working with her and her company.

Credit: Our lead designer, Alli Gerriets, worked on this project in conjunction with Studio X-Height which works with creatives from the Sacramento community to re-brand their companies. Creative Director: Gwen Amos

Mimi Phan is a director and filmmaker based in Los Angeles. Mimi wanted something that reflected her fun and outgoing personality while also clearly communicating her several film related interests.

Branding

Ahhhh branding—truly one of our favorite challenges to tackle. The following projects are small glimpses into some of the branding we have done for a wide range of clients.

One reason we love branding is that we get to delve deep into different types of businesses and organizations. From healthcare to clothing brands, we absorb and research a vast amount of information in order to create the perfect unique look for each client.