The Buckhorn BBQ Truck is the newest member of the Buckhorn Family, which includes the historic Buckhorn Steakhouse in Winters, CA, as well as a dozen Buckhorn Grill restaurants from San Francisco to New York City.
The Buckhorn Truck serves California style BBQ with a twist and can be seen at breweries and events across the greater Sacramento & Bay Area.
Food trucks are a unique and fun beast to tackle. We knew that it needed to stand out in all the right ways to showcase both the Buckhorn BBQ brand and attract hungry patrons to come over and give the truck a try when the competition is tough and literally a few steps away.
We ended up landing on a solution that is definitely not your run of the mill food truck. Although our truck is extremely memorable, it isn’t flashy and yelling at you to come over. It is both sophisticated & elegant, but also fun & bold.
We worked with talented illustrator Paul Kreizenbeck to design this piece.